{"id":3498,"date":"2025-10-10T12:36:27","date_gmt":"2025-10-10T12:36:27","guid":{"rendered":"https:\/\/bastardburgers.com\/se\/redo-att-gasa-igen-bastard-burgers-tar-in-johan-gederberg-for-att-leda-expansionen\/"},"modified":"2025-10-10T12:36:27","modified_gmt":"2025-10-10T12:36:27","slug":"redo-att-gasa-igen-bastard-burgers-tar-in-johan-gederberg-for-att-leda-expansionen","status":"publish","type":"post","link":"https:\/\/bastardburgers.com\/se\/redo-att-gasa-igen-bastard-burgers-tar-in-johan-gederberg-for-att-leda-expansionen\/","title":{"rendered":"Redo att gasa igen: Bastard Burgers tar in Johan Gederberg f\u00f6r att leda expansionen"},"content":{"rendered":"

Bastard Burgers grundades i Luleå år 2016 med ett tydligt fokus om att servera stans bästa burgare. Under första åren öppnade kedjan över 70 <\/strong>restauranger och tog snabbt marknadsandelar. När pandemin och lågkonjunkturen slog till valde bolaget att fokusera inåt i stället för utåt: stärka strukturer, bygga kompetens och effektivisera driften.<\/span><\/span><\/span><\/p>\n

– Vi gick från expansionsdriv till förädlingsdriv. Vi byggde struktur, rekryterade toppkompetens och investerade tungt i digitalisering och drift, säger Simon Wanler, vd Bastard Burgers.<\/span><\/span><\/span><\/p>\n

Effektivare än någonsin – med tillväxt i ryggen<\/strong><\/span><\/span><\/span><\/p>\n

Under de senaste åren har Bastard Burgers förflyttat en majoritet av försäljningen till digitala kanaler, halverat väntetiderna i restaurang, säkrat stabilare drift än någonsin samt byggt upp team med spetskompetens inom expansion, drift, tech, marknad och affärsutveckling.<\/span><\/span><\/span><\/p>\n

Satsningarna har fått genomslag – försäljningen utvecklas positivt under 2025 och lönsamheten har varit stabil genom samtliga år. Etableringarna i Norge och Finland har visat sig vara mycket lyckosamma. <\/span><\/span><\/span><\/p>\n

Johan Gederberg leder expansionsskedet<\/strong><\/span><\/span><\/span><\/p>\n

Expansionen internationellt är redan igång med enheter i Sverige, Norge och Finland. I slutet av november öppnar Bastard Burgers i Kungsmässan i Kungsbacka, den första öppningen i den nya tillväxtplanen.<\/span><\/span><\/span><\/p>\n

Bastard Burgers, som tidigare har rekryterat toppkompetens från bland annat MAX, presenterar nu Johan Gederberg som ny Chief Expansion Officer. <\/span><\/span><\/span><\/p>\n

– Att få in Johan är en strategisk pusselbit. Han har erfarenheten, nätverket och tempot som krävs för nästa expansionsfas, säger Simon Wanler, vd Bastard Burgers.<\/span><\/span><\/span><\/p>\n

Johan Gederberg har över 20 års erfarenhet av kedjedrift som vuxit internationellt, och har de senaste 8 åren arbetat som expansionschef på Espresso House. Hos Bastard Burgers får han uppdraget att driva etableringar i större format i Sverige, Norge och Finland – innan nästa europeiska marknad kliver in i planerna.<\/span><\/span><\/span><\/p>\n

Kort intervju med Johan Gederberg, Chief Expansion Officer på Bastard Burgers<\/strong><\/span><\/span><\/span><\/p>\n

Varför Bastard Burgers?<\/strong>
\n– Bastard har något äkta, modernt och skalbart. Kombinationen av varumärke, digital infrastruktur och driftskompetens gör det här till ett av Nordens mest spännande restaurangbolag och team just nu.<\/em><\/span><\/span><\/span><\/p>\n

Vad blir första fokuset?<\/strong>
\n– Vi börjar med att säkra större premiumlägen i nyckelstäder i Sverige, Norge och Finland. Parallellt kartlägger vi våra första etableringar på nästa europeiska marknad. Att vi redan öppnar i Kungsmässan i november visar att tempot är uppe direkt.<\/em><\/span><\/span><\/span><\/p>\n

Vad tar du med dig från Espresso House-resan?<\/span><\/strong>
\n– Vikten av tajming, snabbrörlighet och att bygga en expansion som håller kommersiellt över tid. Det är exakt där Bastard Burgers är nu, redo att växla upp.<\/em><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Bastard Burgers grundades i Luleå år 2016 med ett tydligt fokus om att servera stans bästa burgare. Under första åren öppnade kedjan över 70 restauranger och tog snabbt marknadsandelar. När…<\/p>\n","protected":false},"author":1,"featured_media":3499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressmeddelande"],"acf":[],"yoast_head":"\nRedo att gasa igen: Bastard Burgers tar in Johan Gederberg f\u00f6r att leda expansionen - Bastard Burgers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bastardburgers.com\/se\/redo-att-gasa-igen-bastard-burgers-tar-in-johan-gederberg-for-att-leda-expansionen\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redo att gasa igen: Bastard Burgers tar in Johan Gederberg f\u00f6r att leda expansionen - Bastard Burgers\" \/>\n<meta property=\"og:description\" content=\"Bastard Burgers grundades i Luleå år 2016 med ett tydligt fokus om att servera stans bästa burgare. 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